Transportation Demand Management

Communications and Outreach Plan

Transportation Demand Management (TDM) strives to reduce the demand for roadway systems (and the need for roadway expansions) by influencing travel behavior and decision-making.

This project will use engagement and market research to create a regional TDM brand and provide strategic communications to amplify GVMC’s 2023 TDM Plan, educating the community on the region’s alternative modes of transportation.

Project Deliverables

• Stakeholder Engagement Strategy

• Market Research and Focus Groups

• Communications Audit

• Unified Regional TDM Brand Development

• Message Development

• Campaign Development

• Digital Strategy Development

• Community Outreach Strategy

• Final Report Development

• Stakeholder Presentation Buy-in

Supporting Documents

• Coming soon

Regional TDM Plan

In 2023, GVMC developed its first TDM Plan for the region based on a collaborative process that involved discussions with employers, transportation agencies, and communities. The plan includes a set of recommendations for ways to unify existing and new TDM programs across the region; integrate TDM into transportation and land use decision-making; build resources and relationships with employer partners; and generally help people who live and work in the region get around without a car.